Stories & guides
Buy better. Wear it well.
Styling notes, fabric guides and the makers behind your clothes — practical help for choosing ethnic wear you’ll actually reach for.
The kurta pant dupatta set: a complete guide to buying and wearing one
The most useful three-piece in an Indian wardrobe — what it is, how it differs from a sharara or lehenga set, and how to choose one by fabric, occasion and fit.
Ethnic wear for the office: how to look polished and stay comfortable all day
The everyday brief most ethnic wear ignores — dressing for a full workday. What fabrics, colours and silhouettes actually work at the office, and the pieces worth owning.
What colour dupatta goes with what — a practical matching guide
Colour matching in ethnic wear trips people up more than it should. Here are the combinations that actually work, and the logic behind them.
Ethnic wear for summer: the fabrics that actually keep you cool
Most ethnic wear advice ignores the heat. This one doesn't. Here's what to wear in Indian summers without spending the day uncomfortable.
What to wear to a mehendi — colours, silhouettes and what to actually skip
Mehendi calls for colour, but not every colour — and definitely not your heaviest lehenga. Here's exactly what works and why.
What Actually Made These Our 2025 Bestsellers
Two pieces earned repeat orders, re-styles, and word-of-mouth this year. Here's the design thinking — and the boring decisions — that made them stick.
Cotton, Block Prints & a Little Bit of Magic: Ekohum's New Summer Arrivals
Ten new pieces built around breathable cotton, hand-block prints, and silhouettes that move with you — not against you.
Red: the colour that doesn't need an occasion
Red in ethnic wear carries so much symbolic weight that people save it for weddings. That's a shame. Here's how to wear it the rest of the year.