Stories & guides
Buy better. Wear it well.
Styling notes, fabric guides and the makers behind your clothes — practical help for choosing ethnic wear you’ll actually reach for.
The kurta pant dupatta set: a complete guide to buying and wearing one
The most useful three-piece in an Indian wardrobe — what it is, how it differs from a sharara or lehenga set, and how to choose one by fabric, occasion and fit.
Ethnic wear for the office: how to look polished and stay comfortable all day
The everyday brief most ethnic wear ignores — dressing for a full workday. What fabrics, colours and silhouettes actually work at the office, and the pieces worth owning.
How a block print is made
Every motif on a block-printed kurta started the same way: a carved wooden block, a tray of dye, and a pair of hands that know exactly how much pressure to use.
How a print gets its layers
A single block, a single colour — that's just the beginning. What makes a block print complex is what happens next: the second pass, the third, the fourth. Each one built on top of the last.
Before the scissors: how fabric is layered for cutting
Before a single piece is cut, the fabric has to be measured, spread, and stacked. It sounds simple. The precision it requires is not.
The stitch that finishes everything
Before a kurta reaches you, someone sits at a machine and sews it shut. This is what that work looks like — and why it matters more than most people realise.
What colour dupatta goes with what — a practical matching guide
Colour matching in ethnic wear trips people up more than it should. Here are the combinations that actually work, and the logic behind them.
Ethnic wear for summer: the fabrics that actually keep you cool
Most ethnic wear advice ignores the heat. This one doesn't. Here's what to wear in Indian summers without spending the day uncomfortable.
What to wear to a mehendi — colours, silhouettes and what to actually skip
Mehendi calls for colour, but not every colour — and definitely not your heaviest lehenga. Here's exactly what works and why.
Two Addresses, One Label: Why Ekohum Lives at Both ekohum.in and ekohum.com
We don't live at one web address — we live at two. Same label, same hands, same Jaipur workshops. Here's why the story and the shop have separate rooms.
What Actually Made These Our 2025 Bestsellers
Two pieces earned repeat orders, re-styles, and word-of-mouth this year. Here's the design thinking — and the boring decisions — that made them stick.
The Precision of Hand-Block Printing: Meet Ramesh Kumar of Bagru
From a distance, it just looks like a pattern on cotton. Look closer, and you're looking at thirty years of precision, repeated thousands of times, by one pair of hands.
Slow Fashion, Explained: Why Ekohum Makes Less, On Purpose
"Slow fashion" gets thrown around a lot. Here's what it actually means — and why Ekohum built the entire business around it.
Cotton, Block Prints & a Little Bit of Magic: Ekohum's New Summer Arrivals
Ten new pieces built around breathable cotton, hand-block prints, and silhouettes that move with you — not against you.
Red: the colour that doesn't need an occasion
Red in ethnic wear carries so much symbolic weight that people save it for weddings. That's a shame. Here's how to wear it the rest of the year.
The women behind your gota work
In a sun-lit workshop in Jaipur's old city, Sunita has been weaving gota trims for 22 years. Her hands move faster than the eye can follow.